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October 10, 2007

A Publicity Trip to NYC

I just flew back from New York (and boy are my arms tired). I know, but I had to use it once in my life. Anyway, it is an exciting time for the creation of the book that seems to take forever. I was completely unaware of the process, as I find are most. So let me explain in my own random way how this is working.

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December 17, 2007

Getting a book out there. The process, the process

How can I be exhausted, exhilarated, excited and irritated, foggy, forgetful and frustrated but inspired and full of ideas? I don’t know for sure. Maybe if I spell it out I can nail it down. Writing this book was the easiest part of the process so far. (And that wasn’t easy). I mean, at least there is a goal, a date, a book, a publisher, a contract. But, from planning a launch to choosing the fonts and every miniscule decision that goes with each, it seems to be something the author must do alone. (Cue strings).

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March 16, 2008

The Press is Mounting

Ooh. I kind of like the visual. Of the title. Press…mounting. Ok. Never mind. It’s the testosterone. I’ve been on HRT for about 4 years now. This is where people like to debate: risks/benefits/natural/synthetic/what God intended. I love that one. What God intended. Like they have a direct line.

“God, what did you intend? Oh? How perfect, that fits seamlessly with my own belief system! Thank you. Chat later?”

What was I saying? Oh yes, the press is mounting.

Ooh.

First. I got a call from CJ (Cheryl Johnson). I like to think of her as Cheryl Johnson; it sort of humanizes the woman who strikes fear in the hearts of local celebrities. CJ is a gossip columnist for the Minneapolis Star and Tribune, as well as a local personality. She has her fans and her detractors. But I’ve never had a run in with CJ. I like her. I like that she isn’t “Minnesota nice”, you know what she thinks, and her opinion is entirely hers. Deal with it.

My mother is a detractor. The first time she met my mother was at the front desk of reVamp! salonspa. CJ asked for me, and my mother said “May I tell him who is inquiring?” To which she replied:

“If you don’t know who I am you don’t need to know.” Ha! Bam! Instant detractor.

But this isn’t about CJ, it’s about me. CJ got the book and called me.

“I got the book. You’ve got a good looking book there.”

Then she just casually started chatting, and, completely off guard so did I. That’s her M.O. It’s all on the record, but you don’t realize it until you’ve spilled. When you start to hear the clicking of her keyboard you suddenly rethink.

“What did I just say?”

Fortunately, I don’t mind being on the record. She tells the truth as she sees it, and I’ve never been misquoted. Which, in this case, might not be a good thing. We’ll see. I’m just happy someone is interested. Interested enough in me to think I’m interesting enough to be quoted. I’m flattered.

FM 107’s Lori and Julia were next. Lori got the book and was impressed. Impressed enough to give me some high praise along with Julia for a good 10 to 15 minutes. Priceless. And sincere. I was again flattered.

Up until now it’s been pretty dry. A lot of, “call us at the end of the month’s” and “we can’t use it at this time but we’ll keep it on file for future opportunities.” O.K. Not so flattering, but at the very least “they,” the press, are starting to notice. More importantly the readers are starting to notice. They like the book and are inspired. What more could I want (aside from an Oprah endorsement)? Still, as the press mounts I continue to press. Blogs, email pitches, newsletters, post cards and book marks. Follow up calls, never ending emails to my publicist, trade shows, book shows and product endorsements. So much more, the work after a work has been written. Just wait for my story about mounting the press.

March 20, 2008

The Author Buzz

I’m running like a chicken with his head cut off….and I haven’t even started. But I do have to say, the pre pub buzz on the book is building. Check out this response from Authorbuzz.com:

STAGING YOUR COMEBACK/Christopher Hopkins received click-thru at unprecedented levels. It is the top AuthorBuzz of 2008, and would rank 2nd vs. all 2007 author buzz ads only to Crazy Aunt Purl which received 2 more clicks.

So [they] have outperformed every other AB book in the last 16 months.

The average book…gets 14 clicks in a day…but Staging got 134 over the two days.

In layman’s term, book dealers are interested and excited enough to check it out. In fact Staging Your Comeback is already in its second printing before it has even been launched.

Pretty exciting!

April 9, 2008

A Touching Letter

I had to reprint this email I just received. I hope I get millions more. This is why I do what I do:

Dear Christopher,

I've never written to an author before but I just had to write to tell you how absolutely inspired I am by your book.

I have heard you many times on FM107 on the Laurie & Julia show but I heard about your book on the morning show with Ian and Margery. As soon as I heard you talking about the book, I knew I wanted to get it but it took me over a week to find the time to go to the bookstore and look for it. That's indicative of my life and schedule.

I am 51, I am a single mom of 2 teenage boys (1 of them with developmental disabilities) I have a management level full time job and a lots of dreams about things I haven't quite gotten around to doing yet.

As soon as I started reading your book I realized that when I look at the young ladies in my office who are just getting started in their careers I think " I remember when I used to take time like that to get ready in the morning, when I used to own shoes in every color and my hand bag actually matched my outfit. I remember experimenting with hair styles (some good, some not but at least I was experimenting)"

These days it's become the same pants and tops. Sweaters that come back every winter, T-Shirts in the summer and the most comfy shoes I can find. A little foundation and blush but no time for the eyes or lips. You get the picture.

Your book just shook my world. I started with a little more make-up, Then I bought a short jacket, Then I bought another one with a bracelet that contrasted and stood out. People started noticing, they started asking what was going on. I am loving it!

I brought the book to work, we started passing it around, it started lots of great conversations about what we used to do and why did we stop?

Thanks so much for writing this book. I can't make myself completely over and I can't afford a whole new wardrobe but my whole view of myself is changed and I sure can make an effort to be the best I can be. On the outside I look like a suburban mom, I have always known there is much more to me than that and you gave me permission to let everyone else see it too.

Thanks so much, D.

May 18, 2008

Christopher's Book Tour Begins Tomorrow

The book tour starts tomorrow. Robert is coming along as my personal assistant. Without him I would lose everything including my wallet, luggage, itinerary, cell phone, and of course my train of thought.

Which was…oh yes, my tour schedule. These are the television stations where I will be appearing. I will also be doing radio, print and dropping into your local bookstore to sign books. So ask your local Barnes and Noble and Borders when I am expected. (Because I'm not exactly sure...I'll ask Robert).

Here goes:

May 21st, Hartford, Noon News Channel 8
May 22nd, 7:20 a.m. (Live) The Daily Buzz (Winter Park, Florida)

This is a syndicated show that will appear in 141 cities from Albuquerque, New Mexico to Zanesville, Ohio.

Check http://www.dailybuzz.tv/about/localstations.php to see when it airs in your town!

May 23rd, Tampa WFLA TV, “Daytime.” Also airs on sister stations:

Washington DC,WJAL
Raleigh Durham, NC,WNCN
Cincinnati, OHWBQC
Las Vegas, NE KPVM
Jacksonville, FL WCWJ
Wichita, KA KGPT
Savannah, GA WSAV
Charleston, SC WCBD
Augusta, GA WJBF
Columbus, GA WRBL

May 24th, Baltimore, 11 News Saturday
May 29th – June 1st, Los Angeles, Book Expo America
June 2nd, San Diego, KUSI-TV, Good Morning San Diego
June 3rd, Sacramento/KCRA-TV, KCRA 3 Reports at Noon

The book tour is sponsored by Garnier Nutrisse, Sally Hansen, and NYC New York Color Cosmetics.

Other news: Wal-mart just purchased several thousand books, so you can pick up a copy there, as well as Sam’s Club and Target.

Also I'm in Redbook this month, if you'd like to check that out.

Check out secondcherry.com. It's a fun review from a website dedicated to "women who refuse to mature."

Preparing for a Book Tour is Uncharted Territory

I have every intention of keeping my blog going while on tour. This a great way to communicate with you, the one who is perhaps curious as to what a book tour is all about. All I know right this moment as I lie on my bed, dogs at my side, coffee on night stand, I have no idea what I'm doing nor what to expect.

So to help, I hope, I finally purchased a new cell phone. I absolutely hated having a cell phone, I didn't use it. It was always out of battery power so I rarely had it with me. The only phone calls I received were from solicitors. I do NOT like being distracted only to have someone attempt to convince me I should be investing in something. "I"m in the middle of a sentence and NO I DON'T WANT Uranium!"

Eh hem. The Iphone. Love. I'm addicted and I didn't even open a manual. Of course the "no problem" sales guy named Ek, convinced me it would be smooth as a summer breeze. "Just hook it up to your computer and it's done." I returned the next evening because I couldn't get mail or hook up to the internet. He pushed one button and boom, I was on Google. With a "see how simple it is and how stupid you are" smile he handed the phone back to me.

"Yeah, well I can't get email..."

About an hour later, and several attempts between he and his colleague (and a few see how simple it is and how stupid I am comments from me) I can pick up my email. From ONE of my accounts. So I am prepared to go off on tour with hopefully no extra technical challenges. The phone is, I am told, to make things simpler. That has not been my experience in the past.

So I've got the phone. I've got my computer, my script, my laundered shirts...Igot my suit pressed, got my best vest, all I need now, is the girl. Got my striped tie, got my hopes high, I got time on my hands and I got rhythm now I all need is the girl to go with them.

WHY must I ramble into show tunes at the least opportune moment? (left that wide open for you).

All in all I'm sitting here looking at clothes draped everywhere, a script I still need to learn, post cards, book marks, make up, hand sanitizer, breath mints, and I still need to pull out Robert's clothes (because, he will inevitably ask...what should I wear?) And I will scream YOU WERE SUPPOSED TO HAVE THIS ALL WRITTEN DOWN IN YOUR NOTEBOOK!

And it will do no good.

As I wrap up this blog, it's time for me to go off into this uncharted territory and try to figure out what to wear in three different parts of the country on 5 different television shows. In some odd way, I LOVE IT. I'm looking forward to time traveling with my partner, who, apparently cannot be seated next to me unless I check in 24 hours before the flight and pay up to 30 bucks to find seats together.

The airlines. That's an entirely different blog. Check in tomorrow!

May 23, 2008

A Moment to Breath, a Second To Think

The realities of what is involved in a book tour now in my arsenal of experience, I finally have a moment to think. It's not so bad, actually. Like everything, it's how we respond to the events that make it how it is. I could easily make it frustrating. I mean, one's entire schedule and life is thrown imperceptibly out of whack. There is effort on P.R. and publishing people to make it more pleasant, but even they cannot predict the inevitable challenges of the airlines, the traffic, the hotel and the food.

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There are the call in's to radio shows from the hotel room. If people could only see what you look like, they'd maybe rethink you as an expert. Some radio hosts are interested, which makes it fun, and some, like the A.M. host in Harford who said "Christopher Hopkins is here with his new book....um...what's the title, Christopher?"
that make it deflating.

There is media training. I put media training up there with voice training. I think I was probably a better singer before I had voice training, but of course you MUST have voice training, so I did. You can lose yourself when someone is retraining you on how do to it. But, back to responding to things positively, in the long run it's a good thing. Right?

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Trying to be a good student.

During media training a 50 plus reporter, freneticism defined, burst into the room with her first question. -- to Robert.

"Who are you!?"

Caught off guard and flustered, he managed, "Christopher's...personal assistant."

"My Love Slave," I shot back, smiling. (Don't mess with my man, girl!)

Undaunted she turned to me, sat down, and began scribbling imperceptibly as I spoke.

"So, why not MEN over 45?"

? "Um. Well, I guess, I don't think they'd buy that book. Maybe if it were for women to makeover their man..."

"Well, don't you think men need a makeover?" (She is woman, she is posturing,I hear her roar.)

"Yes, but really, that isn't what I wanted to write about."

It's morning, I'm puffy and sitting under a florescent light with a north facing window to my side when out comes her digital camera. I move to face the light in hopes of some photo flattery, but, alas, when the article comes out, I realize my eye bags made their appearance for the camera.

Check it out in the Hartford Currant.

After spending countless rehearsals in my mind and audibly at dinner with Robert I knew I didn't quite have "Sally Hansen Line Fix Lip Repair and Volumizing Lip Shield available at Sally Hansen Lip Lab, Luminous Blonde Collection including rich colors like Vanilla Malt and Honey Butter by Garnier Nutrisse and Smooth MIneral Collection by NYC New York Color with a blend of mineral powders including Mica that minimize fine lines and imperfections....down pat. But the show goes on, ready or not.

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Robert, my "personal assistant."

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THE TOUR HAS OFFICIALLY BEGUN!

So I whipped through it on air. (Click here, then click The Makeover Guy, to watch)

The at 6:00 a.m. the next morning a "media escort" picked us up and off we went to appear on what I must admit was one of the liveliest and exhaustingly entertaining syndicated morning shows called, "The Daily Buzz."

As the commercial drew to its close the anchor mentioned, "We only have about three minutes."

In other words, "I'm used to having to drag these things along, don't be boring, and get to the point."

I need no encouragement to speed up. But morning coffee and adrenalin in check, I was pretty much done in two minutes.

They asked me to stay for another segment an hour later, and I did. The media escort ran to a nearby fast food restaurant pick us up a "chicken in a biscuit, with tater tots and ketchup on the side." Mmm. More coffee.

At this point all those talking points whirling in my head I began to feel like I'd had a chip inserted into my hard drive that re-created the me I know closer to a robot that could not think for himself. I was not pleased.

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Following "The Buzz", our media escorts drove us to book stores around Orlando for drop in book signings. Here I realized that no one really cares that you're an author. They don't really even seem to care that you just appeared on television in their city and they should be stocked with more than two books. They look at you more as if you are a mild irritant to their already miserable day of stocking books.

"What book?" "What's the name?" "We have two in stock."

Thunk.

I wasn't feeling good. Off center. I expressed my frustration via email to my publicist.

She encouraged me with a "that is so not nice what you are saying!!! Authors would kill for a tour like yours."

I was reminded why I keep my dark moments exclusively to Robert who has never in 20 years, put baby in the corner.

Be positive, be grateful, be polite. And carry a large stick.

Continue reading "A Moment to Breath, a Second To Think" »

June 1, 2008

Book Expo America and Celebrity Sightings

Books, and books, and more about books. That is what you see at the Book Expo America that was held at the Los Angeles Convention center. I did three signings for my book and spent the rest of the time perusing the world of books.

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Signing Books at Book Expo America


What made my trip was the camaraderie and “getting to know” my publishing team at HCI books. And get to know them I did. But out of professional courtesy, I'll leave the details out of public record. Let's just say book people know how to party. So do beauty people. Combine that and, well, it's a fun time.

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Carol Rosenberg and Michelle Mastrisciani, my editors

But not only that, there was the official “celebrity sightings” that were like little sprinkles to the icing on the cake. I’m also not a “celebrity” person. Unless, that is, it is a REAL movie celebrity. And to me, that means you had to have made your movie in somewhere near the Golden Age of Hollywood. You can have all the Brad Pitts, and Jennifer Annistons, the Tom and Katies, the Brittney’s and the Tori’s of the world. Give me Elizabeth Taylor, Doris Day, Esther Williams and Debbie Reynolds. I know, gay, but true. And if you’re going to give me an icon, give me Tippi Hedren. You know, “The Birds?” But that’s not all she’s know for, she is STILL working it at 78 and looking, well, breathtakingly beautiful.

So you can imagine my moment of, “WHAT?” when I found myself looking into the beautiful wide eyes of Tippi. We talked about animals “I live with the animals”, books “could you sign one for my daughter,” and Minneapolis “I am from Minneapolis, I grew up there.”

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I could just have stayed right there in the presence of loveliness. On the flip side, I ran into Jamie Lee Curtis. If it were Tony Curtis or Janet Leigh, well, I’d have stopped in my tracks. But it was Jamie, right in front of me, on the phone, and I thought, "We both celebrate mature beauty,I have to give her a book." So I showed her the cover. She was interrupted, trying to be pleasant, but not really.

“I am the antithesis of that book," she said aloofly but with decision, "I believe we are fine exactly how we are and don’t need to make a comeback.”

Not one to make a snap judgment I see, and maybe, dare I say, slightly bitchy? But, I loved it. Why? I don’t know. I think there's a book "Why Men Love Bitches," and, well, you have to like and respect a confident woman -- even if she’s totally off about the sum of your life’s work and willing to dash it with a passing blow. And I wanted to say, but held back (imagine) "Is that why you have a fabulous haircut great clothes worn to flatter, and a MGM face full of make up?”

I know what she meant, though. She assumes I am one of those. That guy that tries to make women feel insecure by telling them they need botox and have to wear fabulous heels and spend a fortune on their hair and wardrobe. She was wrong. So I made sure she got a book. Besides, she could use a little comeback.

There was William Shatner, Lindsey Wagner, Ernest Borgnine, Leonard Nimoy, and even, Henry Winkler. As Henry signed a book for Robert, I watched women my age giddy to see “The Fonz.” But I felt nothing. It wasn’t Henry Fonda or Rock Hudson. It wasn’t Sean Connery, Gregory Peck or, my favorite, Cary Grant. But then I realized that one sized celebrity does not fit all. When Robert was in the presence of Alison Arngrim (Little House on the Prairie's Nellie Olson) being 100 percent Finnish was so surprised he almost reacted. In fact, he quickly hung up the phone and started to gush.

We ended up spending much of the evening listening to what can only be described as a woman who can't stop, save to sip her chocolate martini. I could do an entire blog about the woman who has a one-woman show called "Confessions of a Prairie Bitch" but it wouldn’t do her justice. You have to experience her to appreciate her. She’s full on entertainment and information that would put a Fox News/E Hollywood Entertainment combo to shame.

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Christopher, Alison Arngrim aka. Nellie Oleson, Robert Lindquist

I am officially an author and now, I am officially an author who has "done" the BEA. As "our driver" (see I can't even say it without quotes) drove us from Los Angeles to San Diego, Robert and I floated in our Vicodin haze. Prescribed for my shoulder, but handy for a hangover, as we traveled I thought how fortunate I am to have met such interesting people all working hard to take things to the next level.

I am thrilled to get to THIS level, so anything beyond this will be heaven, well, heavener.

June 5, 2008

Wrapping it up on Tour

I'm home (I love that word) after the first leg of what will be, hopefully, many more legs of touring. I have been lucky. Other than the state of our airlines and of my 6'4" stuffing itself into less than roomy seats every day, the actual on camera experience became easier each time. The hotels vary, but in general were lovely, and the energy of each city and its people is educational. And, I'm reminded why I love Minneapolis. Often people assume we're from L.A. or New York then ask when I explain I am from Minneapolis, "Why would you want to live there?"

Ask anyone who does, or who has traveled here. I've yet to visit a city where I'd rather live.

What bums me out is the state of our flight attendants. I'd pay big bucks to go back to hot pants and pantyhose, fun hats and finished make-up and hair. They just always look like they've been ridden hard and put away wet. Sigh. I think probably because of the state of the airlines, they have. Oh the days of "Western Airlines, the o-o-o-o-nly way to fly."

On Monday our media escort, Larry. gave us the tour of San Diego and La Jolla where we did the requisite drop ins to book stores where, again, they didn't have books, didn't really care, or couldn't be found. I appeared on Good Morning San Diego, badabing badaboom, to the airport, to the hotel in Sacramento, to a quick walk around Old Sacrmento (which was quite fun) to a conversationless dinner with bad martini's at the Embassy Suites.

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The Makeover Guy on Good Morning San Diego

Up early, I called into an Arizona radio show called "The Duo" which was hosted by two "regular guys" trying really hard to find a common ground with "The Makeover Guy." The first question, "Where did you get that name, in high school or something?" started the ball rolling, but we found our pace when we got on to picking up women in bars, not telling your wife she has a fat butt, and the difference between Roseann Barr and Delta Burke. Next.

I then called up to the Justin and Maryann Show in Sacramento and, joy, even though Maryann wasn't there, Justin had read, liked, and could talk about...what? MY BOOK!! Good interview.

Next stop: the Arden Fair Mall, where KCRA channel 3 does "Reports at Noon." And, again, with a female anchor missing, I was interviewed by Walt Gray, who couldn't be less interested in makeovers or beauty products, but sleep-walked his was through the segment like a pro.

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Walt Gray from KCRA feigns interest in beauty for older women

On to Phoenix, where it was 100 degrees. Check in, ask around for a restaurant, have the doorman hail a cab and as we entered the car waiting for us Robert realizing that there is no meter asks,

"How much will it cost to get to the Barrio, which is on 16th and about 3 miles from here..."

"Thees caht ees all yoors for tonight."

(?) What does that mean?

"So...does the Hotel pay for this, or what?"

"Thees is a subcahntdacted cohmpany..."

Basically, we were confused, and it took about 4 blocks to finally get:

"Eeet eees 16 dollar flat lrate."

"Turn around, take us back, you didn't say that when we got in the car."

This led to some drama, some talking to the door man, the front desk man, and eventually walking in the heat to the convention center where we flagged down a cab driver (who didn't understand us, but wanted to know how far we were going before deciding if we could get in). He took us to our restaurant ($14.00 with tip). And we enjoyed a fantastic Mexican dinner and two of the best margarita's I've had in a while. The cab ride back was $10.00 and took half the time.

Wake up,puffy and bloated, then drive to Good Morning Arizona (see it here), Sornoran Living Live (see it here) one radio interview that turned out to have cameras lighting and took an hour. It was an interview with Clarissa Burt (Clarissa Burt Talks), who I loved and mildly lusted for, immediately, and somehow felt oddly, past life love. I must devote an entire blog to her, because, I'd have definitely not been gay for at least 24 hours had I met her in the 80's. But that is an entirely different blog.

After our hour of fun it was on to the airport for the 12:20 flight.

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Good Morning Arizona


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Sonoran Living Live

Ready to go home? Not quite. Our Northwest flight ran into problems, came back to the gate, and, you guessed it, was detained for several hours. Fortunately we managed to get on the next flight (I have people now) and we ended up in Minneapolis at 7:46 p.m.

Home. That word.

We were all "Minnesota Smiles" when, we ran across an airport advertisement with my Mother, her only time, I think, in a canoe.

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Joann Hopkins, my mother "acting" like she can paddle a canoe

June 29, 2008

Kathie Lee and Hoda Kotb, fun at the Today Show

Our flight is delayed. Again. Robert and I are sitting in the Seattle Airport with our Grey Goose martini’s up, twist. I prefer olives, but am avoiding the salt. TV you know. Adds 10 pounds of water.

We have respite from the TV appearances, and I’m taking the opportunity to consider myself on vacation. I started in Chicago, flew to New York, then onto Seattle where I just finished my segment with KOMO-TV Seattle. It was a blast. It was fun to do in the news room and to have a live audience. I do better with a live audience. I leave satisfied I know what happened. When I don’t get instant unbiased feedback, I find that I replay the segment continually in my head trying to remember what was said, and how. With an audience I get a reaction and I know how I was received. Good or bad, I can let it go.

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Christopher on ABC 7 News Chicago


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Christopher on KOMO 4 in Seattle

Not so the Today Show. I have been replaying the segment in my head over and over and I still don’t know how it went. I am TOLD it went well. I received positive comments from the producers, the women in the green room who watched the segment, Robert, my P.R. people from Hoda herself and from the sexy camera guy who gave me the thumbs up. Not sure if it was about the segment, but I don’t care.

What I recall is that as I sat on 1/3 of three stools, up walked Hoda Kotb, with a gracious hand shake and a “I really liked your book” compliment complete with genuine smile. Tension slightly relieved until Miss Kathie Lee followed her with a “Yes, very good, it’s all bunk…back hand. I’m going to give her the benefit of the doubt that it was a make me laugh jab. I do the same thing. When something is obviously good, rather than be obvious, I try to balance the compliment with a slightly sarcastic joke. “You’d look great with a little color,” I’ll say to a tan woman, or “You should try wearing earrings,” I might mention to a woman with huge discs hanging from her ears. I mean well, but I might not be interpreted as, well, meaning well. I do this with friends however, or strangers who I think will get it.

So, I gave her the BOTD. What could I do? We were on in a minute so I tossed a compliment. She is quite pretty in person. She accepted gracefully but kept a professional distance. Almost cynical. We all had polite dialog until the segment began.

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Christopher Hopkins with Kathie Lee Gifford and Hoda Kotb, Today Show

Now we are on to San Francisco where, I have every intention of celebrating with abandon. Robert just took a photo of me. I’m starting now.


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July 15, 2008

A Trip "Back Home"

I just returned from a book signing event in my hometown of Redwood Falls. Redwood Falls, Minnesota is a town of about 5000 people and is 2 hours (we use time instead of distance) southwest of the Twin Cities. Sort of like those on the coasts like to think the Midwest as “fly over” territory, people in the Twin Cities at times tend to think of rural areas as, well, provincial.

They’d be wrong.

As I greeted women and signed books at A & W Furniture and Gifts,one of the largest furniture show rooms in Minnesota, I was once again reminded of the lovely women from where I was raised. The women who we saw every day as our teachers, secretaries, board members and Moms – those Mom’s who showed up for Parent/Teacher conferences and sporting events and who we secretly compared to our own. What I remember, "back then,” was that the ladies in my hometown knew how to make themselves attractive. They had their hair done, their nails were manicured, and they wore fresh and classic looks that represented their sense of style. Their look was based on appropriate for the occasion. Women dressed up for church, out of respect. Teachers dressed professionally and attractively out of respect for their profession and their students. Men wore jackets. Sales clerks got ready for work. Moms walked through the park with tans, short shorts, and cute figures. Though the community’s industry was based primarily on agriculture and manufacturing, there was a sense of respect and pride in appearance that raised the image of the small community.

But the world changed. Casual, relaxed, comfortable and “who cares?” took over in the 70’s and 80’s and by the time we hit the 90’s it had transformed the urban, took over the sub-urban and slayed the rural with a vengeance. Cut-off shorts and sweats at Church? Absolutely.

“God doesn’t care what you wear.”

Ill fitting, poorly made flimsy knits suctioned to figures that embraced curly fries?

“I’m just running to the store.”

But I was given a gift last night. A reminder that not everyone has “gone with it.” I was reminded as I saw those same teachers, secretaries, board members and Mom’s, now older but still oddly as I remember them, of what I loved about my home town. A sense of right. A sense of respect for the occasion. An effort made when it would be so much easier to not. A belief that it doesn’t matter where you live; it is how you live.

I knew they did it, in part, for me. They know I have become “The Makeover Guy” and I was signing a book about beauty. They knew I’d notice. But I also knew they did it for themselves. They “got ready.”

And I realized again that it is from those women, in large part, that I built my voice. Their influence helped in how I wrote my book and to whom I was speaking. And it reminded me of what I loved about growing up in a town that took pride in its appearance, its sense and respect for occasion. It reminded me that how we appear speaks so much more about our self respect and respect for others than anything we do or say.

You won’t convince me that appearance isn’t important. It certainly isn’t everything, but it represents everything you are saying when there isn’t time to say a thing.

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The Book Signing Event in Redwood Falls, MN
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Classmate Erik Scholl's Mom, Bev and his sister Jane
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English Teacher Sandi Schwartz getting "free" advice
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Aunt Mary Wetmore and her daughter Emily (who would want me to make a point that she is pregnant here).

August 7, 2008

So You Want to Write a Book?

If you’re interested in writing a book, or have book ideas, I have a few women who can help. First, the aptly named “Help Me With My Book” is a website operated by Kim Weiss. She’s also the publicist for HCI Books, the company that published my “best selling” book, Staging Your Comeback! She's helped me immensely in getting my book out and in the public eye. Another woman who is fantastic at helping with proposals and generally directing you in your quest is Laurie Harper. She really got me focused and able to get off my butt and out of that rutt of...can I really write a book? Her website is “author biz” another great name.

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On the new books in beauty department, just hot off the press is a great book called “Green Beauty Guide.” For those interested in staying natural and keeping pretty, this is a great resource for saving the planet and saving face. What a great combo!

October 1, 2008

Some Recent Encouragement

I just have to share these. They really hit home the reason I do what I do, and hopefully you can relate.


Hello Christopher Hopkins, I've never written to an author before but after finishing your book, Staging Your Comeback, I had to let you know how much I enjoyed a book that was not only full of valuable information but also written with a little crazy humor!

Over the years I've read a zillion books on make-up and fashion but now that I'm in my fifties (how did that happen so fast?) I realize I need to re-learn what I thought I knew and re-adjust what I thought worked. (If Madonna can transform herself so many times why can't I?) So, while I was not starting at zero in many ways, I still needed to be reminded of some of the basics that have gotten blurry over the years. In addition, you provided some cool new thoughts that I've added to my new me.

And, thank you again for a writing style that is to the point but takes the time to have a little fun along the way. There were several instances when I nearly fell out of my chair with laughter!

Good job!

Best wishes, TB, a new fan in Ada, Ohio

Hi Christopher,

You genius, you! How did you know that at 43, I’d put my children first for so many years, and that my home-based freelance writing business allowed me to sink into a state of comfortable pigginess?

Your book allowed me to remember what it felt like to take the time and effort to say to the world, “Hey, here I am!” I really had let the passing years fade the memory; it was a very natural slide to invisibility.

But now, with both our sons in college, my limp hair longer than it should be, my makeup drawer outdated and unused, and 20 pounds from somewhere (oh, that would be the pigginess) cushioning my frame, I don’t know where to start!

But, I’ve got still got the assets (so to speak). At 5’10” and with pale skin and dramatic dark hair and eyes, I remember there was a stunning woman in there. But still, I believe my beauty lies in my confidence, passion, intellect, and general love of life. And that’s why I adore your book so much: you recognize that a woman’s beauty and allure “comes from within,” with plenty of expert “help from without.”

So – I want to be a make-over subject for you. Are you writing a sequel? Starting your own TV show? Need make-over candidates for your speaking engagements? I know there are plenty of good make-over artists around, but I want you. Because you get it.

And you’re a sharp businessman; aging baby boomer women will part with bags of money for your advice. And you’re witty, a talented writer, and most of all sincere. Boy, you sell yourself. I’m sold.

OK, enough love. Can I be a make-over candidate? I can email you some before pics!

But most of all, thank you. Somehow, over the years, I had forgotten that I was worth that effort.

You rock my world!

Kelli
Wilmington, NC

November 25, 2008

Please Help Me Build My Beauty Revival Guide

Sometimes we forget who we are, or where we’re going, or who we are trying to become. Sometimes a day turns into a week, then a month and soon, we’re just coasting. Living life by default instead of creating it how we want.

That was the core reason for writing “Staging Your Comeback.” The belief was that if I have to look at a sheet of paper every day just to keep myself in check then others must need it to. That’s how the beauty revival guide that accompanies the book was created.

Understandably, for several reasons, my publisher didn’t want to produce a beauty revival guide to accompany the book. So I created the system for people to do it themselves. Using downloads from my site and the tenets of the book, it is fairly easy.

Now I want to create a beauty revival guide already assembled, so the process is that much easier. And visually, I believe if I provide an actual guidebook with all the pages to fill out and check off in it, I’m more likely to follow through with my plan. I’m that way. I like a kit.

So I need your help. I’ve gotten so many emails from people who’ve gone through the system and are seeing remarkable results. Great stories. But I know I’ve missed something. So I need your ideas. How can I make the beauty revival guide stronger and more helpful? How can I arrange it so it’s simplified, yet more effective at getting you off your butt and out of the rut?

I’d love to include stories. I’d like to include motivational quotes (got any that move you? Send them along!) I’d like it to become a piece you look at every day that is your motivation to become your best yet.

So I’m just asking for your ideas. What would you like to see in this guide that could help it help you look forward to cracking it open and getting on task? Throw them at me. Especially those of you have created your own revival guide and tailored it to your needs. You must have some great ideas I can use.

That’s it. A long way of saying…I need you to help me help you look, and be, your best.

Just email me back with any ideas. All are welcome.

Thank you,

Chrisotpher

About Writing a Book

This page contains an archive of all entries posted to The Makeover Guy in the Writing a Book category. They are listed from oldest to newest.

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